National telecommunications carrier, Globacom has been adjudged one of the six most admired brands in africa in the latest ranking by one of the continent's most reputable business magazins, African Business.
The ranks, published in the latest edition of the london based magazine showed that globacom polled a total admiration score of 345, placing it as on of the six most valued brands in the continent ahead of many multinationals.
According to a statement by the organisers of the annual rankings, the resulta were arrived at after a rigorous, multifaceted exercise. The statement by Rupert Kemp, valuation director, brand finance africa, and Karin Du Chenne of TNS, the magazine's partners on the project, said the process intergrated consumer research and financial valuation.
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