A video ringback tune service called Vringo has been introduced to Etisalat users in Nigeria which allows users to customise their caller tunes by replacing it with a video clip of their choice, ranging from music, movie, and comedy to football and other sports. The introduced service is available on Android, Java and Symbian devices as well as on WEB, WAP and as a mobile apps, it comes preloaded with a wide varieties of video clips ranging from latest local and international music videos, movie clips to comedy clips, football clips and without doubt Etisalat-specific content. In a speech, Adia Sowho, Head of Digital Media at Etisalat Nigeria said the new product would enable Etisalat customers get as much pleasure as possible from their mobile experience. “We’re committed to listening and responding to our customers to ensure that they are at the heart of everything we do. Our customers rely on us to develop innovative products that deliver value to them and ensure that they can derive as much pleasure as possible from our network”, he stated. Users of course can share video ringtones with their cliqs across various platforms, giving a social angle to the media service.
Definitely, this service will appeal to the youth and social media enthusiasts. However some of Vringo’s content are free, users can also download premium content for a one-off fee of N50 per download. The service is free for the first 30 days, customers would be charged an affordable fee of N100 monthly, if they wish to continue using the service. Users can opt in via SMS by sending “SUB” to 669 on an Etisalat line. To de-activate, they would need to send “STOP” to 669. Now We're Talking.
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